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The Benefits of Google's Youtube for Sharing and Internet Marketing
| Have you seen the Numa Numa dance? If not go to youtube.com and search Numa Numa, and you will see a video that has been seen by over seven hundred million people! Youtube has given us endless possibilities. If a silly video like this has brought laughter to so many people imagine how you could use Youtube. On a very basic level Youtube quite simply allows you to share videos with others, whether you are a business or an individual. If you have a family video you want to share with a relative on the other side of the country simply upload it onto Youtube and send them the link. Youtube makes it easy for personal use. Let's say you are more ambitious, and want to reach a larger audience to advertise or entertain. Unless you have a video of an adorable kitten falling asleep or something truly hysterical don't expect your video to go viral or even get that many hits. So here are a few ways to get some attention for your video. One way to get attention for your video would be to use other social networking sites. If you have a Facebook account, Twitter account, Myspace, Digg, a company website, or any of the other social networking sites post a link to your video on your social networking site. That way your friends will see it, and if you're clever you can ask them to post it on their pages reaching their circle of friends. Another way to get attention for your video is to have your friends rate it, or leave a comment after they see it. The more comments and the better rating a video has the more likely someone who has done a search and stumbled upon your video is likely to watch it. Google's YouTube's usefulness, however, goes far beyond showing everyone your grandchild's birthday party or your cat's crazy antics. It can be a powerful web marketing tool for your business. YouTube is a revenue generating powerhouse! You can lure potential customers to your website through a direct media such as videos, or through their Adsense PPC program. Pay per click is probably the most effective method of advertisement today. PPC programs permits advertisers to generate and then market their customized ads through a keyword search format that allows them to pop up with each query against the YouTube search engine. Youtube's ads section allows you to generate your own PPC by having you choose your videos, generate your own ad text, and then pick your own keywords that trigger your promotion. In other words, they put all the tools in your hands. You make the decisions. Keyword selection gives you the tools to control what triggers your promotion. Your video promotion appears on the same pages with all relevant query results. Unlike commercial advertising you only ever pay for clicks—meaning the only time you pay for an ad is after it has been looked at, allowing you to also view your statistics accurately for future marketing campaigns. Couple your YouTube marketing with Google AdWords and you will have cornered the two largest search engines on the Internet. |
About the Author
Brian Scott is a professional freelance writer and niche marketer. Visit his free website, http://www.HomebasedBlogging.com, where he teaches you how to use Facebook marketing as a way to sell your services and products online.
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