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Despite email, business letter writing is still critically important
| When email arrived in force, some brave souls predicted the demise of the business letter. But it has not happened. In fact, business letter writing is as important today as ever. Email is handy. But when something is really important, it is written as a letter. In addition, the postal service reports that advertising letters are as strong as they have ever been. But the arrival of the internet and the prolific use of email has had an impact on business letter writing: • In the fast paced world of the 21st century, business letter writing has to be briefer and more concise than most other types of writing. • In business, writers have to be conscious of the fact that a business letter, may only gain the reader's attention for a few seconds. If you only have a few seconds, you cannot afford to waste time building an edifice. You have to be hard hitting with the critical facts from the very first line. • For business letter writing, the challenge is to get to the point as quickly as possible. The more punchy the text, the better. For people who are new to business letter writing, the main pillars to be aware of include the following three points. At the outset, you need to clearly establish what you want to achieve from the letter. You may be launching a new product and advising a good customer, trying to recruit a potential employee, apologising for a company mistake or any number of other possible things. Whatever it is, be clear and set your specific objective for the letter. The next thing to do, before you begin writing, is to make sure you have the relevant accurate facts available. For a late payer, for example, gathering the facts might include relevant invoices, complaint forms, talks with your sales department, and any previous correspondence from the customer. Write in the language of your recipient. Try to put yourself in the position of the recipient. Read it from his/her point of view. Is the letter clear or open to misinterpretation? If you know the recipient, use this knowledge to phrase the letter to generate your desired response. The way to get good at business letter writing, is to practice. But if you don't have the time to practice, or you don't get called on to write sufficiently often, then a practical solution may be to engage a professional business writer. And the good news is that an excellent business writer will guarantee his or her work. |
About the Author
Action Words is premium business letter writing company in Melbourne. Action words not only offers business writing and letter writing, but also business writing courses and SEO copy. Written and distributed by Shout search engine optimisation.
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