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Expert Service Consulting Benefits Dealerships and Customers
| It's getting harder and harder for many dealerships to pay the bills these days, and it seems like projections for profit losses have become a reality for 2009. Experts predicted a loss in gross profits in the billions in the automotive industry this year. It's an unprecedented loss that's primarily due to consumers struggling in today's economy. nnAll across the country, dealerships are feeling the effects of the economy, and many are barely able to stay afloat.Things are bad, but they aren't hopeless. It's no longer enough to focus on "sales" in the sales department. Dealerships must look to fixed op's if they want to discover a new source of reliable and impressive profits.For most dealerships, fixed op's departments are like gold mines left virtually untapped in the past. nnOne of the best places to start investing in fixed op's to boost revenue and profits is the service department Investing doesn't mean expanding the service department or hiring more staff or even upgrading technology or equipment. To have the biggest and most dramatic impact on sales in the service department, start by investing in service consulting for service directors, service advisors and service technicians. nnIndustry-specific, in-depth training can boost fixed service profits in a multitude of ways.A service consulting firm specializes in evaluating every aspect of a dealership's service department to look for ways to increase profitability. For many dealerships, there are a surprising number of opportunities to start boosting not just service, but fixed op's profits overall. Once it's clear where there are opportunities for improvement, a service consultant can provide the specific training service personnel need to be more profitable every day.nnThere's never been a better time to invest in automotive service consulting. Today, customers may be unwilling or unable to invest in new cars. That means it's more important to them than ever to keep the cars they're driving in good condition. Customers are also more interested than ever in saving money. It's a given that regular service and maintenance can prevent repairs that may be very costly. Presented with a choice, the vast majority of customers would much rather invest in maintenance services than pay a huge repair bill!nnFixed op's and specifically service consulting can teach your team how to work together to impress upon customers the importance of regular maintenance service. Technicians can provide service advisors with in-depth information about the services a customer needs. Service advisors can then explain in detail why a particular service is important, when it should be performed and what (if any) other options are available. The director of service can coach, evaluate and support both techs and advisors along the way.nnIn the end, service consulting benefits not only the dealership, but the customer, as well. Customers receive the exact type of service they're looking for in today's economy when maintenance and service are a priority at their dealership. Better customer service means enhanced customer loyalty and increased sales. That's why a renewed focus on fixed op's and the service department in particular can turn a struggling dealership into a profitable organization that thrives in today's economy and beyond. Discover how a small investment in service consulting is today's automotive industry secret to success.n |
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Willing to earn enormous profits and maintain your customer pay sales for your dealership. Then meet our Service Consultantby logging on to http://www.diggingforprofits.com and progress your business.
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