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Dedicated Service Consulting Benefits Dealerships and Customers
| It's getting harder and harder for many dealerships to pay the bills these days, and it seems like projections for profit losses have become a reality for 2009. Automotive industry news projected losses in profit in the billions due to a decline in new car sales. It's an unprecedented loss that's primarily due to consumers struggling in today's economy. nnAll across the country, dealerships are feeling the effects of the economy, and many are barely able to stay afloat.Things are bad, but they aren't hopeless. It's no longer enough to focus on "sales" in the sales department. Dealerships must look to fixed op's if they want to discover a new source of reliable and impressive profits.For most dealerships, fixed op's departments are like gold mines left virtually untapped in the past. nnOne of the best places to start investing in fixed op's to boost revenue and profits is the service department You don't need a complete overhaul to transform a service department into a profit generating machine. To have the biggest and most dramatic impact on sales in the service department, start by investing in service consulting for service directors, service advisors and service technicians. nnDealerships are often surprised at the number of ways they're able to increase profits under the direction of a service consultant.A professional service consultant can review your service department's performance data and point out exactly where you can increase profits. For many dealerships, there are a surprising number of opportunities to start boosting not just service, but fixed op's profits overall. Once it's clear where there are opportunities for improvement, a service consultant can provide the specific training service personnel need to be more profitable every day.nnThe time has never been better for investing in automotive service consulting. Customers might not be buying new cars, but they're trying very hard to keep the ones they own running smoothly. They're also very aware of the value of saving money. Service maintenance is almost like insurance against the need for costly repairs. Given a choice, today's customer would much rather pay for affordable maintenance services than repairs that cost a small fortune.nnService consulting can have a powerful impact on how service personnel work together to sell more services. Technicians can provide service advisors with in-depth information about the services a customer needs. Service advisors can then explain in detail why a particular service is important, when it should be performed and what (if any) other options are available. The director of service can coach, evaluate and support both techs and advisors along the way.nnIn the end, service consulting benefits not only the dealership, but the customer, as well. Customers receive the exact type of service they're looking for in today's economy when maintenance and service are a priority at their dealership. Better customer service means enhanced customer loyalty and increased sales. That's why a renewed focus on fixed op's and the service department in particular can turn a struggling dealership into a profitable organization that thrives in today's economy and beyond. Discover how a small investment in service consulting is today's automotive industry secret to success.n |
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Willing to earn enormous income and sustain your customer pay sales for your dealership. Then meet our Service Consultantby logging on to http://www.diggingforprofits.com and improve your business.
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